Senior Marketing Manager, US Prime

3 days ago


Santa Monica, California, United States Amazon Full time
About the Role

We are seeking an experienced Senior Marketing Manager to lead the development and execution of marketing strategies for US Prime, a critical business within Amazon. As a key member of the US Prime leadership team, you will be responsible for driving growth in the size and engagement of the Prime membership base in the US.

Key Responsibilities
  • Develop and execute go-to-market plans and experimentation roadmaps for US Prime, leveraging consumer insights and research to inform marketing strategies.
  • Collaborate with product management leaders to understand business performance, product roadmaps, and partnership development plans, and prioritize key launches and messages for marketing plans.
  • Partner with internal and external consumer insights and research organizations to develop insights on Prime members and non-Prime customers, informing marketing plans and campaigns.
  • Develop briefs for marketing channel partners to execute on behalf of US Prime across the organization.
  • Work with product and analytic leaders to develop metrics, dashboards, and mechanisms to track and optimize the performance of marketing plans across channels.
About the Team

This role will sit on the leadership team of US Prime, reporting to the Director of US Prime. The US Prime team is responsible for driving growth in the size and engagement of the Prime membership base in the US. As Prime membership is driven by organization across Amazon, the team is responsible for working across stakeholders to ensure we are working against a common strategy that will maximize Prime outcomes.

Requirements
  • 10+ years of professional non-internship marketing experience
  • Experience managing teams
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
  • Knowledge of Gen Z media habits and curiosity to understand new trends
About Amazon

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/disability-accommodations/



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