Senior Commerce Strategy Manager

4 weeks ago

New York, New York, United States IPG Mediabrands Full time
Job Description

We are seeking a highly skilled Senior Commerce Strategy Manager to join our team at IPG Mediabrands. As a key member of our Commerce team, you will be responsible for developing and executing retailer-focused media strategies that drive business growth and customer engagement.

Key Responsibilities
  • Audience Development: Utilize our data stack and 3P data to translate consumer audiences into retailer/shopper-specific audiences, and develop profiles of these audiences through a combination of quantitative and qualitative data.
  • Insight Identification: Maintain a deep understanding of business, target audiences, and wider communications and commerce environment, and listen, identify, and articulate compelling shopping drivers, barriers, and channel relationship insights.
  • Strategic Development: Develop retailer/shopper strategies that cascade from the Connections Strategy to guide targeted, innovative media vehicles and programs, and collaborate in the development of engagement ideas.
  • Storytelling: Package strategic ideas with clarity for presentation, assist in crafting and selling strategies, and consult on development of support materials.
  • Collaboration: Develop effective and inspiring working relationships with team members, including research, planning, digital, etc, and work to build respectful, collaborative working relationships with retail and media partners, as well as outside agency partners.
Requirements
  • Bachelor's degree required
  • 3-5 years of working experience required
  • Ability to manage team, both upwards and downwards, to ensure cross-team communication
  • Agency and/or Commerce media experience preferred
  • Great written and oral communication
  • Familiarity with research and analyzing data
  • Effectively manage multiple projects and meeting tight deadlines under a fast-paced environment
  • Proficient in Microsoft Office (Excel, PowerPoint, etc.)
Desired Skills and Experience
  • Gravitas + adept influencing - the personal and professional credibility to carry the system with it
  • Humble confidence - confident in skills and willing to provide a proactive point of view
  • Constructive discontent - always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement
  • Innovative drive - comfortable in 'white space' work areas and willing to take risks, test the norm, measure and learn forward
  • Proactive personal accountability - if it's to be, it's up to me
  • Authentic + humanistic - be approachable, real and human
  • Team first - a cultural force for building the best team
  • Humor - willing to have fun and not take ourselves too seriously

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $80,000-$95,000 USD. We are an equal opportunity employer and welcome applications from diverse candidates. Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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