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Marketing Insights Analyst

2 months ago

San Francisco, California, United States AmazonWebServices Full time
About the Role

We are seeking a highly skilled Marketing Insights Analyst to join our team at Amazon Web Services (AWS). As a key member of our marketing insights and research teams, you will play a critical role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration.

Key Responsibilities
  • Research Hypothesis Development & Prioritization:
    • Co-create and develop strategic hypotheses problem/opportunity statements to support research prioritization framework.
    • Define research strategy to understand the value at stake for problem solutioning or opportunity capture.
    • Partner with research teams and data/analytics teams to develop growth strategy opportunities, investment required, and time to value realization models.
  • Data Analysis and Reporting:
    • Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends.
    • Develop reports and visualizations to communicate strategic opportunities and trade-off options.
    • Collaborate with data teams and stakeholders to ensure data integrity, accuracy, and consistency.
    • Conduct ad-hoc analysis and provide data-driven recommendations to support decision-making processes.
  • Market Insights Program Support:
    • Collaborate with the Senior Manager Marketing Insights and cross-functional teams to develop a project/program management plan to deliver insights across the organization.
    • Monitor project progress, identify risks and issues, and implement mitigation strategies as needed.
    • Communicate project status, progress, and updates to stakeholders and senior leadership.
    • Support the preparation of reports, presentations, and recommendations to support marketing insights socialization.
About the Team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers, including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success.

What We Offer
  • Competitive Compensation: Our compensation reflects the cost of labor across several US geographic markets.
  • Flexible Work Arrangements: We value work-life harmony and offer flexible work hours and arrangements.
  • Inclusive Team Culture: We foster a culture of inclusion that empowers us to be proud of our differences.
  • Mentorship and Career Growth: We offer endless knowledge-sharing, mentorship, and other career-advancing resources to help you develop into a better-rounded professional.
Basic Qualifications
  • Minimum of 7 years of relevant experience in program management and insights development experience.
  • Proficiency in data analysis tools (e.g., Excel, PowerBI, Tableau).
  • Strong project management experience.
  • Strong analytical, and problem-solving skills.
Preferred Qualifications
  • Bachelor's degree in Business Administration, Operations Management, Industrial Engineering, or a related field.
  • Advanced degree (e.g., MBA, M.S.) is preferred.
  • Excellent communication and presentation skills.
  • Strong interpersonal, collaboration, and influence abilities – design thinking skill set a plus.
  • Critical thinking and decision-making capabilities.
  • Ability to work in a fast-paced, dynamic environment.
  • Strong organizational and time management skills.