Senior Account Executive, Consumer Brands Specialist
4 days ago
MSL is seeking a Senior Account Executive to join our Consumer Brands practice. As a key member of the team, you will be responsible for developing and executing PR plans, leading day-to-day account activities, and driving creative thinking for campaigns.
Responsibilities:- Support the team in executing influencer, social, media, and PR plans for a well-known CPG brand, including leading client calls, developing call reports, and project timelines.
- Develop and execute influencer strategy, manage influencer and celebrity talent programs, and create plans, talent identification, development of briefs, social captions, and visual direction.
- Support negotiations and contracts for influencers/celebrity talent, manage influencer/celebrity talent communications, and stay on top of cultural and social trends.
- Have a strong understanding of social measurement and analytics, and develop in-person and virtual event execution logistics, including vendor coordination, run of show document creation, real-time results management, and budget management.
- Write strong media and consumer materials, including persuasive press releases, key messages, fact sheets, spokesperson bios, and have a general understanding of the media landscape.
- Support financial process for client programs, including managing budget trackers, billing, and invoicing/vendor payments for programs.
- Conduct research for plan creation, including independent desktop research and collaboration with in-house research/culture team on larger research initiatives.
- Provide oversight, guidance, and mentorship to junior team members, contributing to a positive and collaborative team environment.
- Conduct media monitoring and provide proactive updates and opportunities for clients.
- BA/BS Degree in a related field.
- 3-4+ years of experience in PR, influencer, social media, and/or a related field.
- Strong verbal communication skills and professionalism.
- Excellent writing skills, attention to detail, organization, multi-tasking, and proactivity.
- Creative thinker with a pulse on what's happening in culture, shares a passion for bringing forward-looking ideas to the team and client.
- Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs.
- Knowledge of social media tools such as Cision and Sprinklr is a plus.
Compensation Range: $58,500-$92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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