Social Media Brand Manager

4 weeks ago


Baton Rouge, Louisiana, United States Melara Enterprises, LLC Full time

We are seeking a highly skilled Social Media Brand Manager to lead our digital branding efforts. As the brand voice, you will be responsible for crafting compelling content, driving community engagement, and ensuring that all social media efforts align with our overall brand goals.

Key Responsibilities:

  • Develop and implement social media strategies to enhance brand awareness, engagement, and follower growth.
  • Create, curate, and manage high-quality, engaging content across social media platforms.
  • Collaborate with internal teams to ensure brand consistency and alignment across all digital touchpoints.
  • Monitor, track, and report on social media performance, offering insights and recommendations for optimization.
  • Manage online communities by engaging with followers, responding to comments, and cultivating relationships with key influencers.
  • Stay updated on the latest social media trends, tools, and best practices to keep our brand relevant and competitive.

Requirements:

  • Proven experience as a Social Media Brand Manager, with a strong portfolio showcasing successful campaigns.
  • Deep understanding of social media platforms, analytics tools, and content creation best practices.
  • Strong writing skills with the ability to create engaging and on-brand content.
  • Experience with social media scheduling tools and analytics platforms.
  • Excellent organizational skills, with the ability to manage multiple projects and deadlines.
  • Strong understanding of digital marketing principles and how social media fits into larger brand strategies.

Preferred:

  • Local candidates in the Baton Rouge area are strongly preferred, as knowledge of the local market and culture is crucial for building authentic, engaging brand campaigns.
  • Experience working with local and regional brands is a plus.


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