Marketing Specialist

4 weeks ago


Baton Rouge, Louisiana, United States Ratcliff Companies Full time

Marketing Professional Job Description

Ratcliff Companies is seeking a talented Marketing Professional to join our team. As a key member of our marketing team, you will be responsible for creating and implementing marketing strategies that drive business growth and success.

Key Responsibilities:

  • Content Creation: Develop and implement content marketing strategies to engage target audiences and drive brand awareness.
  • Brand Management: Maintain and enhance the company's brand identity across all marketing channels.
  • Digital Marketing: Manage and optimize the company's online presence, including social media, email marketing, and website content.
  • Lead Generation: Develop and execute lead generation strategies to identify and capture potential clients.
  • Market Research and Analysis: Conduct market research to identify industry trends, competitor activities, and client preferences.

Requirements:

  • Minimum 5 years of marketing experience.
  • Ability to create creative and compelling visual graphics for marketing materials.
  • Proficiency in digital marketing techniques, including SEO, SEM, social media, and email marketing.
  • Technical writing skills with experience in proposal development preferred.
  • Bachelor's degree in marketing, business administration, or a related field preferred.

Ratcliff Companies offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and creative marketing professional looking for a new challenge, please submit your application.


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