Marketing Manager, Integrated Campaigns

7 days ago


Swanzey, New Hampshire, United States High Liner Foods Full time
Marketing Manager, Integrated Campaigns

We are seeking an experienced Marketing Manager, Integrated Campaigns to join our growing Integrated Marketing team at High Liner Foods. The ideal candidate will be responsible for developing, executing, and optimizing integrated marketing strategies across various channels to drive brand awareness, consumer engagement, and sales growth.

Key Responsibilities:
  • Develop, support, and implement comprehensive integrated marketing plans that align with business objectives and brand strategy.
  • Oversee the creation and execution of marketing materials, ensuring consistency in brand messaging and identity across all channels.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform marketing strategies.
  • Lead website content updates, UI/UX upgrades, and analysis-driven enhancements to increase consumer engagement and lead generation.
  • Lead the development and execution of PR strategies to enhance brand visibility and reputation.
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in marketing, with a focus on integrated and digital marketing in the CPG industry.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously.
  • Experience managing budgets and working with external agencies and vendors.
  • Excellent written and verbal communication skills.
  • Creative thinker with a keen eye for detail and a proactive approach to problem-solving.

Proficiency in marketing tools, analytics platforms, Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools (e.g., Asana, Jira, etc.).



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