Brand Communications Director, Europe

2 weeks ago

Swanzey, New Hampshire, United States Lucid Motors Full time
Lead the Future of Luxury Electric and Mobility

At Lucid Motors, we're revolutionizing the automotive industry with our cutting-edge luxury electric vehicles. As our Brand Communications Manager, Europe, you'll play a pivotal role in shaping the brand's direction and developing high-impact campaigns to drive awareness and consideration in the European market.

Key Responsibilities:
  • Develop and execute the annual marketing and communications plan, aligning with the company's broader business objectives.
  • Research and implement internal and external marketing communications strategies to build brand visibility and awareness.
  • Collaborate with the Global Brand Guidelines team to create EU-specific brand guidelines, including communication, training, and enforcement.
  • Work closely with the Content Lead to develop and manage a Content strategy, including local content production and localization of global content.
  • Foster strong relationships with internal teams, including sales, marketing, retail, and USA HQ counterparts, to create campaigns that meet commercial needs while achieving primary marketing objectives.
  • Manage day-to-day relationships with Lucid creative agencies and freelancers, focusing on the production of high-impact communications delivered on time and within budget.
  • Lead the relationship with the Global Marketing Communications team, ensuring the needs of the European region are met and creative assets are effectively trans-created and translated for European markets.
  • Oversee the management and execution of the EU brand, content, and paid media budget across 4+ European markets to deliver against marketing objectives.
  • Track, analyze, and report brand health and campaign activity, including weekly marketing dashboards and quarterly communications reviews.
Requirements:
  • 10+ years of professional experience in brand communications, with a strong focus on brand building campaigns and content production.
  • Strong experience of brand management, including customer insight, brand tracking, and brand strategy.
  • Exceptional project management skills, with the ability to manage multiple projects and stakeholders across various markets simultaneously.
  • Excellent written and verbal communication skills, with fluency in English and knowledge of other European languages a plus.
Preferred Qualifications:
  • Passion for electric vehicles, sustainable technology, and mobility.
  • Experience working in luxury, tech, or automotive industries.

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