Head of Global Field Marketing

2 days ago

San Francisco, California, United States LaunchDarkly Full time
About the Job

We are seeking a highly motivated and strategic leader to drive our field marketing initiatives and event strategy, helping to grow our pipeline and territory health across our global sales teams.

Key Responsibilities
  • Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.
  • Provide leadership, strategy, and vision for our execution of field events and conferences that ties into key business objectives.
  • Collaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.
  • Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.
  • Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.
  • Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.
  • Effectively manage and enable a team of global field marketers to plan and execute against key business objectives.
Requirements
  • 10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.
  • 7+ years of event management and field marketing experience.
  • Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
  • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
  • Experience working with global, remote teams and collaborating with cross-functional stakeholders.
  • Willingness to travel as needed to support regional marketing events and initiatives.
About LaunchDarkly

LaunchDarkly is a modern software delivery platform that helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Our platform guides engineers to the next frontier of DevOps by improving the velocity and stability of software releases, delivering targeted experiences, maximizing the business impact of every feature, and coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types.

We believe in the power of teams and are building a team that is humble, open, collaborative, respectful, and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

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