Marketing Director for Premium Lifestyle Brand
6 days ago
We are seeking an exceptional marketing leader to drive our premium lifestyle brand's continued evolution. As a key member of our team, you will be instrumental in scaling our business while maintaining our elevated positioning and strong unit economics.
Main Responsibilities:- Strategy & Brand Growth: Develop and execute sophisticated growth strategies that align with our premium positioning while driving profitable customer acquisition. Lead data-driven initiatives across paid media, email, and organic channels while maintaining our elevated brand voice.
- Performance & Analytics: Own key performance metrics including CAC, ROAS, and customer LTV across channels. Build and optimize multi-channel campaigns targeting our core demographic of sophisticated professionals (28-45). Develop comprehensive reporting systems to track growth initiatives and inform strategic decisions.
- Cross-Functional Leadership: Collaborate with product and merchandising teams to align growth strategies with new collection launches. Partner with creative to ensure all acquisition materials reflect our intentionally designed, irreverent brand voice. Work closely with finance to optimize spending and maintain profitable unit economics.
- Experience: 5+ years of growth marketing experience, preferably in premium/luxury DTC brands. Proven track record of scaling profitable customer acquisition programs.
- Technical Skills: Advanced proficiency in analytics platforms (Google Analytics, Looker, etc.). Expert-level knowledge of paid media platforms including Meta, Google, and TikTok. Strong understanding of email marketing automation and CRM systems.
- Essential Qualities: Refined aesthetic sensibility and understanding of luxury consumer psychology. Outstanding analytical capabilities and attention to detail. Proven ability to thrive in fast-paced, metrics-driven environments.
Our culture focuses on performance, integrity, and longevity. We value the effort and work that goes into achieving results rather than just the end result. Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.
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