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Strategic Marketing Sales Leader

3 months ago

Eugene, Missouri, United States Sinclair Broadcast Group Full time
Job Overview

We are seeking a Sales and Marketing Director who will lead the execution of sales initiatives and strategies to meet local sales objectives. This role involves developing and nurturing a high-performing sales and marketing team to achieve outstanding results, while fostering and maintaining strong client relationships and overseeing sales operations.

KEY RESPONSIBILITIES

Drive client engagement and retention strategies to enhance net promoter scores and position Sinclair as the preferred partner for local marketing solutions.

Provide accurate weekly revenue projections for both digital and broadcast platforms for the current month and the following two months, maintaining an accuracy within +/- 2% from the start to the end of each month.

Engage in revenue-generating initiatives by participating in sales calls and client meetings, observing client interactions with the sales team, and offering timely feedback or initiating impactful coaching sessions based on these observations.

Exhibit product knowledge and mastery of sales tools, ensuring that the sales team is held accountable for enhancing their expertise and skills in these areas.

Develop action plans based on sales analytics, utilizing data to make informed business decisions and providing the sales team with the necessary guidance to tackle issues within their control to enhance performance.

Take charge of ongoing talent development for the local team, ensuring a smooth onboarding process and effective knowledge transfer for new team members.

Monitor active marketing campaigns and leverage performance dashboards during regular sales meetings to ensure team members are optimizing revenue opportunities for their clients and adjusting strategies as necessary.

Demonstrate creativity and leadership in business development to inspire innovative approaches for expanding client lists, nurturing potential business pipelines, and increasing expenditures from existing clients.

DESIRED QUALIFICATIONS AND SKILLS
  • Experience in digital sales or management, ideally within a broadcast sales context
  • Proven ability to lead, train, and motivate a sales team
  • Successful track record in business development across multimedia platforms
  • Strong skills in relationship building, customer service, communication, and negotiation
  • Understanding of television, digital media, and the competitive landscape
  • Comprehensive knowledge of industry terminology and digital trends
  • Passion for cultivating successful sales teams
  • Ability to work independently while welcoming guidance and supervision when necessary
  • Capacity to perform under pressure, meet tight deadlines, and manage competing priorities with poise
  • Aptitude for talent development and a genuine interest in leadership opportunities
  • High proficiency in MS Office applications
  • Technologically savvy and competent
AREAS OF EXPERTISE THAT ARE ESSENTIAL
  • Building and sustaining a cohesive team to optimize performance and achieve revenue goals
  • Instilling confidence, nurturing client relationships, and fostering trust both internally and externally
  • Tracking key financial metrics to assess performance, identify trends, and draw insights
  • Setting clear objectives and processes for monitoring progress, measuring outcomes, and ensuring accountability
  • Coordinating efforts to achieve results and execute tasks efficiently while utilizing resources effectively
  • Employing sound judgment that balances common sense with practical experience in decision-making
CORE VALUES AND EXPECTATIONS

The responsibilities of this role must be consistently executed while adhering to the following values:
  • Respect and honor the dignity of every individual
  • Engage with others with respect and empathy
  • Act with humility and integrity
  • Collaborate with a spirit of teamwork
  • Communicate openly and frequently
  • Prioritize the health of the organization and its people in every decision
  • Maintain a customer-centric focus
  • Embrace continuous learning
  • Work with purpose and remain actively engaged
DIVERSITY AND INCLUSION

Sinclair is committed to being an equal opportunity employer and maintaining a drug-free workplace. Employment practices will not be influenced by an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status, or any other characteristic protected by law.

About Us

Join Sinclair Broadcast Group, a leading media company dedicated to connecting audiences with content across various platforms. We have consistently been at the forefront of the broadcast industry, owning the largest regional sports network and a significant television broadcast portfolio in the country. Our affiliations with major broadcast networks and ownership of multiple multicast networks, along with our innovative digital media platforms, position us as leaders in the industry. We are advancing the future of media and invite you to be part of our dynamic team.

About the Team

Our organization thrives on the strength of our people. We offer a compelling narrative, a goal-oriented culture, and prioritize the well-being of our employees. Enjoy great benefits, an open-door policy, opportunities for advancement, and a strong commitment to your success. Ready to join a winning team? Let's connect.