Product Marketing Manager
4 days ago
We are seeking a Product Marketing Manager to lead the development and execution of go-to-market strategies for our suite of digital marketing and advertising solutions. This role requires collaboration with product development, market planners, sales, and other teams to deliver on objectives linked to our core constituents: Our Team Members, Our Clients, and Our Shareholders.
Key Responsibilities- Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit objectives.
- Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.
- Conduct thorough and regular research on industries, key personas, and competitive landscape to inform product development, messaging themes, and marketing strategies.
- Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio.
- Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmap, messaging, and positioning.
- Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.
- Bachelor's degree in Marketing, Business or related field.
- 4+ years of product marketing experience, preferably in the digital marketing or advertising technology space(s) or in an adjacent field.
- Self-starter and highly-motivated, results-driven, and detail-oriented.
- Proven experience in developing and executing go-to-market strategies.
- Strong understanding of digital marketing technologies and advertising solutions and vendors.
- Excellent communication and presentation skills with the ability to distill technical information.
- Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions.
- Generous paid time off in your first year, increasing with tenure.
- Up to 16 weeks 100% paid parental leave after one year of employment.
- Paid sick time to care for yourself or family members.
- Education assistance and extensive training resources.
- Do Good Program: Paid volunteer days & donation matching.
- Competitive 401k & Employee Stock Purchase Plan with company matching.
- Health & wellness benefits, including discounted Wellhub membership rates.
- Medical, dental & vision insurance for you, spouse/partner & dependents.
Salary range: $85,000-$120,000 per year based on location and experience.
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