Digital Analytics Manager
6 days ago
AbbVie is a global biopharmaceutical company committed to discovering and delivering innovative medicines that make a remarkable impact on people's lives. Our mission is to be the gold standard in Research & Analytics, serving as strategic advisors and pragmatists to Marketing, Sales, and Leadership.
Salary Range$103,500 - $197,000 per year, depending on location and experience.
Job DescriptionThe role of Omnichannel Analytics Manager at AbbVie involves leading experimental test design, measurement, and development of insights that inform Omnichannel Marketing strategy. The ideal candidate will have strong analytical skills, exceptional oral and written communication abilities, and the ability to distill complex information into concise stories.
Key Responsibilities:- Own business data and attributes, working with stakeholders to ensure accuracy and relevance.
- Articulate business needs and support use case ideation and development.
- Design experimental testing and measurement plans, collaborating with the Digital Lab team and media agency.
- Conduct testing measurements using established methodologies, delivering statistically significant results.
- Maintain visibility into media exposure and patient treatment adoption across marketing tactics.
- Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
- Bachelor's degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
- Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
- 5+ years of experience identifying key metrics and building campaign performance/measurement plans/marketing analytics.
- Strong experience in brand marketing and optimization.
- Demonstrated experience in Omnichannel marketing and analytics, including digital media, search, social, websites, endemic, and digital targeting.
- Knowledge of MarTech and big data concepts, including DMPs, digital identity solutions, data clean rooms, CDPs, and Adobe clickstream data.
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