Senior Associate Director for Enrollment Marketing Strategy

3 days ago


South Hadley, Massachusetts, United States Mount Holyoke College Full time
Job Title: Senior Associate Director for Enrollment Marketing Strategy

Mount Holyoke College seeks a highly skilled and experienced Senior Associate Director for Enrollment Marketing Strategy to join its team. This key role will be responsible for developing and implementing a comprehensive marketing strategy to attract and engage prospective students, while also supporting the college's enrollment goals.

Key Responsibilities:
  • Develop and execute a multi-channel marketing strategy to target prospective students and key influencers.
  • Collaborate with the AVP for Marketing and Communication, VP for Enrollment Management, and Dean of Admission to develop the overall marketing strategy for the division.
  • Provide strategic planning and management of all facets of prospective student marketing and social media efforts.
  • Assess the effectiveness of marketing initiatives and recommend changes to maximize results.
Requirements:
  • Bachelor's degree with five or more years of experience in admission, enrollment management, or marketing.
  • Proven analytical and creative ability to address targeted messages to a variety of audiences.
  • Strong project management and organizational skills, including ability to set priorities, manage simultaneous projects, and complete projects on time.
  • Experience in using social media marketing tools to build brand awareness and a demonstrated interest in keeping abreast of new technologies.


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