Director of Public Sector Marketing

2 days ago

Washington DC USA, United States Elastic Full time
About the Role

Elastic, the Search AI Company, is seeking a seasoned marketing professional to lead our U.S. Public Sector marketing efforts. As a key member of our team, you will play a pivotal role in shaping our go-to-market strategy and driving growth in this critical segment.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy for the U.S. Public Sector, aligning with our overall business objectives.
  • Build and maintain strong relationships with government affairs, capture development, sales, product marketing, engineering, executive leadership, and partners to drive customized marketing plans.
  • Orchestrate the creation of public sector-specific marketing and sales content to support the go-to-market strategy, lead generation, and sales process.
  • Drive quality demand generation programs to develop qualified sales leads and craft brand awareness activities.
  • Craft and implement targeted regional marketing programs to meet marketing goals, including field events, account-based marketing, trade-shows, and ElasticON events.
  • Develop the overall partner marketing strategy for the segment.
  • Measure and report to leadership on the program's effectiveness, utilizing available dashboards and reports, and continuously refine programs to optimize effectiveness.
Requirements
  • 10+ years of demonstrated ability in U.S. Public Sector tech marketing from a regional or field perspective.
  • Excellent verbal and written communication skills.
  • Ability to connect on multiple perspectives when seeking teamwork in accomplishing deliverables to ensure a diverse range of solutions are considered.
  • Proactively processes insights and recommendations based on personal and professional experiences and/or relationships.
  • The ability to work on sophisticated issues where analysis of situations or data requires an in-depth evaluation of variable factors.
  • Flexibility to adjust to a multifaceted fast-growing environment.
  • Flexibility to travel at least 20% of the time within the region.
About Elastic

Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email We will reply to your request within 24 business hours of submission.

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