Marketing Cloud Administrator
23 hours ago
We are seeking a highly skilled Marketing Cloud Administrator to join our team at Boston University Development & Alumni Relations. As a key member of our team, you will be responsible for designing, developing, and maintaining robust alumni and donor marketing campaigns using Salesforce Marketing Cloud.
Responsibilities- Configure and manage the Salesforce Marketing Cloud environment, including journeys, data extensions, users, user roles, connectors, and integrations.
- Partner with the Salesforce implementation team to ensure effective development of the Marketing Cloud platform for DAR.
- Help prepare datasets for email marketing and maintain synchronized data from Salesforce CRM to Marketing Cloud and from other technology platforms.
- Keep up to date with Marketing Cloud releases and make recommendations to optimize marketing activities through new features.
- Provide technical guidance and training for building sophisticated email campaigns and customer journeys.
- Develop a test and measurement strategy with the marketing team to track the success of marketing campaigns.
- Support and maintain the Preference Center and rules within Marketing Cloud to give DAR users better management of college communications messages and engagement.
- Assist in planning and releasing segmented communications channels and flows for alumni engagement lifecycle.
- 5+ years of relevant experience in marketing, computer science, or a related field.
- Strong knowledge of best practice marketing design techniques, basic knowledge of HTML, and technical expertise regarding audience segmentation, data models, and data mining.
- Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders.
- Prior experience with Salesforce Marketing Cloud, including certifications, is highly preferred.
Boston University Development & Alumni Relations is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. We are an equal opportunity employer and welcome applications from diverse candidates.
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