Content Marketing Strategist

3 days ago

Los Altos, California, United States Growthfyi Full time
Job Title: Content Marketing Manager

We are seeking a highly skilled Content Marketing Manager to join our team at Bolster, Inc. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives engagement, growth, and thought leadership in the digital risk protection market.

Key Responsibilities:
  • Develop and execute an editorial plan for topics related to domain management, web phishing, scams, typosquats, social media, app stores, dark web, and 24/7 support.
  • Plan, write, edit, proofread, and publish industry-leading content, including white papers, research reports, eBooks, PR articles, blog posts, website copy, and emails.
  • Establish clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach.
  • Plan and develop a variety of multimedia content, including webinars, video, and social media platforms.
  • Ensure content consistency across all departments of the organization.
  • Collaborate on a technical content approach to meet the community/end-user interests and needs of security professionals, aligning content strategy with the customer buyer's journey.
  • Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion.
  • Manage internal and external technical writing resources/agencies.
Requirements:
  • 4+ years of content marketing experience.
  • Strong understanding of the security industry and concepts.
  • Excellent written and verbal communication, analytical skill, editorial craftsmanship, and flexibility to write newsworthy content and copy edit content from contributors.
  • Strong project management skills with the ability to manage a content calendar, agencies, and handle multiple projects simultaneously.
  • Comprehension of social media process, best practices, and social copywriting preferred.
  • Highly organized and self-motivated individual who will oversee timely, first-rate execution.
  • A team player, able to work collaboratively in a dynamic, high-growth, fast-paced environment.
  • SEO knowledge is a plus.
About Bolster, Inc.

Bolster, Inc. is a leading provider of digital risk protection solutions. Our mission is to make the internet safe for everyone. We offer a comprehensive platform that detects, monitors, and takes down fraudsters on the internet. Our platform provides efficient protection across web, social media, app stores, and the dark web to combat fraudulent sites and content.

We are a dynamic, high-growth company with a strong focus on innovation and customer satisfaction. If you are a motivated and experienced content marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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