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Consumer Insights Specialist

2 months ago

Franklin, Tennessee, United States Pan Asia Resources Full time

Market Research Analyst
Pan Asia Resources is seeking a dedicated Market Research Analyst to enhance our team.

This position is essential for supporting our Product Planning divisions in gathering consumer insights that drive the development of innovative products and services.

The Analyst will collaborate with both internal teams and external partners to perform comprehensive market research, deliver customer insights, and evaluate positioning strategies for product evolution.


Key Responsibilities:

  • Customer Segmentation Analysis
  • Detailed Customer Interviews
  • Product Evaluation
  • Competitive Market Assessment
  • Marketing Research Initiatives
  • Post-Launch Analysis
  • Pricing Strategy and Technology Research
  • Foster relationships with stakeholders
  • Analyze research findings and present actionable recommendations
  • Oversee multiple vendors to ensure quality deliverables
  • Innovate research methodologies

Qualifications:

  • Bachelor’s degree with a minimum of 3 years of relevant experience or a Master’s degree with at least 1 year of applicable experience
  • Familiarity with market research tools is preferred
  • Willingness to travel as required
If you have a strong interest in market research and product innovation, this opportunity may align well with your career aspirations.