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Performance Marketing Expert

2 months ago

Atlanta, Georgia, United States TrevelinoKeller Full time
Job Description

Company Overview

Trevelino/Keller is a dynamic agency operating in the realms of digital public relations and growth marketing. Our trajectory has seen remarkable growth, being recognized as one of the fastest-growing firms in the nation. However, our focus extends beyond speed; we pride ourselves on being recognized as one of the top firms to work for in North America. Retention is key for us, and we understand the challenges that come with it in the agency landscape. We have experienced our share of turnover, but we believe that every new addition brings an opportunity for growth and excellence. Our diverse practices span Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Government, Lifestyle, and Environment, offering ample exposure to essential services such as public relations, growth marketing, and creative solutions.

Job Summary
We are seeking a Paid Media Specialist who is eager to thrive in the interconnected world of B2B and B2C markets.

Responsibilities and Duties
As this is a growth marketing role, we expect you to excel in paid search, social media advertising, campaign development, execution, and reporting.

  • Minimum of 4 years of experience in Paid Search and Paid Social Media Advertising.
  • Responsible for implementing, optimizing, and managing daily analysis of paid media campaigns to achieve key performance indicators (KPIs).
  • Experience in programming, budget tracking, and tactical execution within advertising platforms is essential. You will provide recommendations for enhancing account performance and liaise with both internal and external stakeholders.
  • Proficient in managing multi-channel paid media campaigns across Google Ads and Meta Ads Manager; familiarity with LinkedIn Ads Manager is advantageous.
  • Experience in keyword research and the ability to present campaign examples using tools such as Ahrefs, SEMRush, and/or Moz.
  • Knowledge of optimization techniques, including keywords, campaign caps, and targeting, with comfort in using audience, location, and device bid adjustments.
  • Ability to create testing frameworks and compile client-facing reports based on performance metrics.
  • Understanding of tagging and tracking solutions is required.
  • Capable of developing strategies for company launches, market roll-outs, and new product introductions.
  • Familiarity with CRM systems and their role in marketing efforts.
  • Experience in creating and optimizing landing pages is preferred.
  • Strong written and verbal communication skills are essential.
  • Knowledge of Hubspot and/or Looker Studio is a plus.
  • Experience with automated bidding platforms is advantageous.
  • Familiarity with data modeling and statistical analysis is beneficial.
  • A proactive learner with a willingness to support the team as needed.
  • Staying updated with industry trends through reading blogs and publications is encouraged.

Benefits and Perks
We offer a competitive compensation package, including a performance bonus, comprehensive healthcare coverage, professional development programs, a 401k plan with matching contributions, and a generous PTO policy starting at 18 days per year. Additionally, we have a referral program that rewards you for introducing potential clients.

Our workplace is designed to foster creativity and collaboration, with a hybrid model that allows for flexibility. Join us in a vibrant environment that feels like home.

Please include your salary requirements in your application.