Social Media Content Manager

3 days ago

Santa Monica, California, United States Sinclair Broadcast Group Full time
Job Title: Social Media Assistant Manager

We are seeking a highly skilled and experienced Social Media Assistant Manager to join our team at Sinclair Broadcast Group. As a key member of our social media team, you will play a crucial role in overseeing the daily execution of match coverage across Tennis Channel and Tennis.com's social media platforms.

Key Responsibilities:
  • Oversee and guide match coverage content: Lead the social media coordinators in real-time match updates, ensuring content is both accurate and engaging while focusing on building storylines that resonate with our audience.
  • Elevate creative storytelling: Develop unique angles for match coverage, focusing on deeper tennis narratives such as rivalries, player progressions, and key match implications to keep the audience hooked beyond just the score.
  • Collaborate with teams: Work closely with social media, production, and editorial teams to ensure a seamless flow of content that highlights upcoming storylines, match previews, and post-match reactions.
  • Provide in-depth analysis: Use match stats, historical context, and player performance to create social media content that digs into the significance of matches and offers insightful commentary.
  • Assist with planning and strategy: Help in the day-to-day planning and execution of social media coverage for tournaments and events, ensuring all content is aligned with the overall brand strategy and objectives.
Requirements:
  • 5+ years' experience in fast-paced social media environment focused on content creation, preferably within the sports or entertainment industry
  • Must have a passion and knowledge of tennis, including players, tournaments, match dynamics, and historical context
  • An understanding of internet culture, and extensive experience creating compelling digital media content across multiple social media platforms including TikTok, Instagram, Facebook, X, Threads, Reddit, and YouTube
  • Excellent leadership, verbal and written communication, and collaboration skills to work effectively across teams, ensuring seamless coordination with social, production, and editorial staff
  • Strong news/content/editorial judgement, ability to think critically about narratives translating them into engaging social media content
  • Strong organizational, strategic planning and decision-making skills, with the ability to oversee and elevate daily match coverage while managing long-term content strategies
  • Bachelor's degree in journalism, communications, online/multimedia, or related field
  • Knowledge of video editing and graphic design software
  • Available to work morning, nights, weekends, and holidays around the tennis calendar

Tennis Channel is proud to be an Equal Opportunity Employer and Drug Free Workplace.

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