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Social Media Manager

2 months ago

Santa Ana, California, United States Rhayne Swim Full time
About Rhayne Swim

Rhayne Swim is an innovative swimwear brand based in Santa Ana, CA, dedicated to creating comfortable and stylish suits. We're passionate about community, connection, and conversation.

Job Summary

We're seeking a skilled Social Media Manager to oversee our social platforms, stay ahead of trends, optimize content, and drive consumer engagement. The ideal candidate will have a talent for compelling copy, expertise in social media platforms, and a collaborative mindset.

Key Responsibilities
  • Curate, schedule, and publish content across platforms (Instagram, TikTok, Facebook, Pinterest, etc.).
  • Engage with followers, foster community interaction, and respond to comments/messages.
  • Assist in ideating and creating content for product launches, marketing campaigns, and other initiatives.
  • Assist on photoshoots to ensure brand consistency, including concept development, content planning, on-set coordination, capturing behind-the-scenes photos, and handling post-shoot tasks.
  • Filter all images post photoshoot, keeping e-commerce and editorial imagery in mind.
  • Drive social media growth and engagement in collaboration with brand partnerships and influencers.
  • Stay updated on social media trends and provide insights for continuous improvement.
  • Develop and implement a comprehensive social media strategy aligned with business objectives.
  • Create compelling content (photos, videos) either independently or with the design team.
  • Manage content and editorial calendars to support planned and reactive content.
  • Monitor user-generated content and relevant conversations for inspiration and engagement opportunities.
  • Collaborate with cross-functional teams to integrate social media into broader marketing efforts.
  • Track, analyze, and report on social media performance, using data to optimize strategies.
  • Support influencer relations by identifying brand advocates and ideating unique activations.
  • Lead community engagement and gather feedback on products.
  • Provide real-time social support during brand events, including in-person engagement.
  • Manage social media tools and analytics platforms, providing insights on marketing performance.
  • Plan and schedule content, including weekends and holidays, to maintain a consistent social presence.
  • Apply creative and strategic thinking to elevate brand presence across platforms.
Requirements
  • 3-5+ years of experience in content creation and social media management for comparable brands; start-up experience is a plus.
  • A passion for swimwear, lifestyle, and fashion.
  • Collaborative mindset with a curiosity for generating creative ideas and solutions.
  • Strong time management skills and the ability to handle multiple projects in a fast-paced environment.
  • Proactive, detail-oriented, and adaptable with a positive, can-do attitude.
  • Expertise in social media platforms, publishing/reporting tools, and social media advertising.
  • Familiarity with SEO, online marketing strategies, influencer marketing, and community management.
  • Experience with data tracking platforms.
  • Ability to think outside the box and develop unique social and marketing strategies.
  • Thrives in a startup environment with an open-minded and collaborative approach.
License/Certifications:

Valid driver's license is required.