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Marketing Strategist

2 months ago

Irvine California, United States University of California, Irvine Full time
Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at the University of California, Irvine. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to meet organizational objectives.

Key Responsibilities
  • Develop and establish marketing strategies to meet organizational objectives
  • Manage day-to-day advertising agency operations, including branding principles and tactics through multimedia
  • Collaborate with internal clients to plan and develop marketing campaigns and materials
  • Work with creative services, digital marketing, and media relations colleagues to ensure projects meet business objectives and goals, brand standards, and best practices
  • Develop and implement strategic marketing programs and supporting tactics
  • Conduct and/or oversee market research to determine requirements for existing and future projects
Requirements
  • Thorough understanding of branding principles and tactics through multimedia
  • Strong understanding of customer and market dynamics and requirements
  • Strong project management skills
  • Strong organizational skills and self-motivation and initiative to accept responsibility, work independently, prioritize workload effectively, meet deadlines, and manage multiple tasks simultaneously while following through individual tasks to completion
  • Strong interpersonal skills
  • Proven ability to design, develop, and implement both strategic marketing programs and supporting tactics
  • Must possess the skill, knowledge, and ability essential to the successful performance of assigned duties
  • Must demonstrate customer service skills appropriate to the job
  • Minimum 3-5 years of experience working in marketing, an advertising agency, or other relevant communications job
  • Flexibility to adapt to changing priorities
  • Excellent written and verbal communication skills in English
  • Demonstrated ability to multi-task and set priorities within tight timelines and high client expectations
  • Bachelor's degree in Communications, Marketing, Business Administration, or related field, or equivalent combination of education and experience
  • Ability to maintain a work pace appropriate to the workload
  • Ability to establish and maintain effective working relationships across the Health System
Preferred Qualifications
  • Knowledge of University and medical center organizations, policies, procedures, and forms
  • Healthcare industry experience