Director of Enrollment Marketing and Communications

3 weeks ago


New York, New York, United States Kansas State University Full time

About This Role:

The Director of Enrollment Marketing and Communications will lead the development and execution of a comprehensive marketing and communication strategy to support the university's enrollment and recruitment goals. This role will work closely with the Office of Enrollment Management (OEM) at Kansas State University to deliver targeted outreach and engagement efforts.

Key Responsibilities Include:

  • Develop and execute a strategic enrollment marketing and communications plan in consultation with diverse university-wide stakeholders.
  • Provide visionary and operational leadership in communication strategy to support the strategic initiatives of OEM, including recruitment, admissions, student financial assistance, and registrar functions.
  • Responsible for providing research, insights, strategic action plan analysis, market trend evaluation, and understanding behavioral insights of prospective and current students enhancing marketing and enrollment success.
  • Develop and execute comprehensive communications strategies across multiple platforms to build awareness and enhance the reputation of Kansas State University and OEM.
  • Implement the marketing and communications plan across various channels, including website management, email campaigns, texting campaigns, and printed collateral.

Requirements:

  • Bachelor's degree in marketing, communications, business, or a related field.
  • At least 5 years of experience in marketing, communications, or enrollment management, with a minimum of 3 years in a leadership role.
  • Experience with email marketing, including copy, design, and delivery/implementation.
  • Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive communication strategies.
  • Proficiency with CRM tools, content management systems, digital marketing platforms, and analytics tools.

How to Apply:

Please submit the following documents: cover letter, resume or curriculum vita, and three professional references.



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