VP of Marketing

1 month ago


Scottsdale, Arizona, United States Lumifi Cyber Full time
Job Title: VP of Marketing Job Summary: We are seeking a highly skilled and experienced VP of Marketing to lead our marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy, managing our marketing budget, and overseeing the development of content for consumption in various formats. Key Responsibilities: * Develop and execute a comprehensive marketing strategy to drive business growth and revenue * Manage the marketing budget and ensure effective use of resources * Oversee the development of content for consumption in web, email, social, paid-ads, and collateral formats * Lead all content and messaging projects for current and future products and services * Monitor and improve marketing campaigns as needed * Maximize outreach from our existing growing community to aid significant commercial growth * Spearhead the rollout of incentive projects such as referral programs * Work closely with the Sales team to maximize sales and create good quality top-of-funnel opportunities * Responsible for the content direction of the website and all marketing materials * Act as a marketing leader for the company and work closely with the Sales and Product teams to ensure proper cross-platform relationships are in-place and up to modern standards * Integrate CRM methodologies into the overall digital marketing landscape * Responsible for launching industry-specific events * Attend industry-specific events when necessary * Prepare regular reports and presentations on marketing metrics * Utilize ZoomInfo or similar market intelligence tools to identify and target key decision-makers, enhance lead generation efforts, and optimize data-driven marketing strategies for improved customer acquisition and retention * Develop and execute Account-Based Marketing (ABM) strategies to drive personalized marketing campaigns, foster high-value customer relationships, and maximize revenue growth from targeted accounts Requirements: * Minimum of 5+ years of experience in a Senior Marketing role * Must have previous experience in cybersecurity * Bachelor's degree in Marketing, Communications, or a relevant field * Demonstrable experience designing and implementing successful marketing campaigns that result in significant commercial growth * Previous experience managing a Marketing team * Proven previous experience of Demand and Lead Generation * Knowledge of SEO and content marketing best practices * Outstanding Content Marketing expertise * Experience managing a website and dealing with Third Party suppliers * Excellent written and verbal communication skills * Strong analytical and project management skills Benefits: * Health Insurance 80% paid by employer * Dental Insurance 80% paid by employer * Vision Insurance 80% paid by employer * Sick, Vacation, and Holiday leave * Equity Options offered for all employees About Lumifi Cyber: Lumifi Cyber welcomes and encourages diversity in our workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability. All candidates must be eligible to work in the U.S. for any employer.

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