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Local Marketing Program Manager

1 month ago

Redmond, Washington, United States REI Full time
Job Title: Local Marketing Program Manager

Job Summary: We are seeking a highly skilled Local Marketing Program Manager to lead all local brand engagement at the market level. The successful candidate will have a deep understanding of local customer insights, geography, and the national REI Go TO Market strategy.

Key Responsibilities:

  • Lead the planning and delivery of Local Marketing programming, including local events, sponsorships, and partnerships.
  • Develop and execute local earned media pitches, community engagement programs, and events.
  • Collaborate with local REI Experiences and Retail partners to deepen engagement with local prospects and customers.
  • Build and manage relationships with local partners and stakeholders.
  • Own project management for the region, including budget forecasting and financial estimates.
  • Ensure Experiences and Retail Store teams have marketing campaign details in a timely manner for effective execution.
  • Attend local events and activations as needed.

Requirements:

  • 5+ years of experience in experiential marketing, word-of-mouth marketing, social media, digital marketing, community engagement, and B2B partnerships.
  • B.A. in Business or Marketing or equivalent experience.
  • Prior experience with curating and implementing regional marketing programs, local earned media pitches, local community engagement programs, events, and partnerships.
  • 3+ years developing marketing plans and creative briefs.
  • 2+ years of experience in managing budgets.
  • Ability to influence, lead, and collaborate with peers and remote groups to produce desired results.

What We Offer:

  • A generous employee discount.
  • Access to health benefits.
  • A retirement savings plan.
  • Accrued time off.

Pay Range: $76,407.00 - $122,226.00 per year