Senior Digital Manager

1 month ago

Washington, Washington, D.C., United States Groundwork Collaborative Full time
Job Title: Senior Digital Manager

Groundwork Collaborative is seeking a highly skilled Senior Digital Manager to lead our digital communications portfolio and execute a significant portion of our overall communications strategy.

Key Responsibilities:
  • Develop and manage Groundwork's digital assets, including writing and posting content, videos, graphic design, and other digital products.
  • Work with the team to develop a video strategy that includes internal production and editing or working with external partners to produce content.
  • Use digital communications tools to create a cohesive narrative on the economy.
  • Identify opportunities to leverage, promote, and publicize organizational initiatives, activities, reports, and content to maximize impact and expand our digital footprint.
  • Conduct digital outreach, draft social media and website content, and execute other key tactics for a successful digital program.
  • Work with the Communications team to develop and track outcomes of our digital communications strategies and ensure alignment with organizational goals.
  • Collaborate with digital consultants and key staff to develop paid digital ad strategy, including placing ads, making ad buys, and tracking, measuring, and optimizing ad performance.
  • Identify and produce digital analytics and regular reporting to inform the type of visuals, messaging, and format to prioritize across all digital channels.
  • Determine key performance indicators to measure progress toward achieving goals and course-correcting when needed.
Requirements:
  • Experience developing robust digital strategies and content, including social media, website, and creative, highly-shareable content that attracts engagement and increases influence.
  • Strong experience with HTML, WordPress, Microsoft Office, InDesign, and Illustrator.
  • Strong organizational skills and attention to detail, high initiative, strong interpersonal skills, discretion, and mature judgment.
  • Ability to create compelling graphics, page layouts, and design templates for research papers, social media graphics, and more.
  • Understanding of web analytics platforms, including Google Analytics and Twitter/X Analytics.
  • Keen awareness of the news cycles and political/legislative calendars and how Groundwork's progressive economic worldview and campaign goals might fit into them.
  • Ability to multitask and work under tight deadlines in a dynamic online environment.
  • Commitment to a just, inclusive, and robust economy that delivers opportunity and dignity for all.
  • Willingness to try new approaches to solving old problems.
Preferred Qualifications:
  • Familiarity with the progressive economic policymaking community.
  • Understanding of the full Adobe Creative Suite.
  • Design skills and ability to manage design freelancers.
  • Experience in project management.
  • Knowledge of content management systems.
Benefits:

Groundwork Collaborative offers a generous benefits package, including three weeks of vacation, health leave, two week-long office closures, additional time off for floating and federal holidays, zero-premium health insurance, a generous HRA, a retirement match of up to 6%, up to 16 weeks parental leave, health club and cell-phone reimbursements, among other benefits.

This position is part of a bargaining unit represented by the Nonprofit Professional Employees Union, and employment terms will be subject to future collective bargaining.

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