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Content Marketing Director

1 month ago

New York, New York, United States Forge Global Full time
Director of Content Marketing

Forge Global is seeking a seasoned Content Marketing Director to lead the development and execution of a comprehensive content strategy that resonates with our capital markets audience. As a key member of our marketing team, you will be responsible for creating and curating high-quality, impactful content that drives business objectives and showcases our expertise in the private market.

Key Responsibilities:
  • Develop and execute a content strategy that aligns with business objectives and resonates with our institutional investor audience.
  • Lead a team of freelancers and agency writers to create compelling content across various formats and channels.
  • Partner with cross-functional teams to drive content projects and ensure seamless execution.
  • Scale content as a capability, establishing quarterly goals and calendars, tracking and measuring performance, and developing ways to partner cross-functionally within Forge to drive business goals.
Requirements:
  • 8+ years of experience leading content production management and owning/executing a content calendar.
  • 5+ years of experience leading, managing, and editing for freelance and/or agency writers focused on financial audiences.
  • Expertise in capital markets and financial markets, products, and services required to write and develop content catered to institutional investors, analysts, or similar audiences.
  • Proven ability to build an overall content strategy program supported by individual content pieces.
  • Data-driven with a deep understanding of how to analyze, measure, and improve content's impact and performance.
Preferred Qualifications:
  • FinTech or Financial Services startups experience preferred.
  • Experience with online tools (Pardot, ProcessWire, Heap) that enable the content program to scale effectively.
  • CFA or FINRA qualifications.

Forge Global offers a competitive salary range of $175,000 - $185,000 + annual bonus, depending on location, experience, and qualifications. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.