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Regional Sales Manager

2 months ago


Candler NC USA, United States Poppy Handcrafted Popcorn Full time
About the Role

Poppy Handcrafted Popcorn is seeking a seasoned sales professional to drive growth and manage our grocery business channel. As a Regional Sales Manager, you will be responsible for nurturing existing relationships, driving sales growth, and identifying opportunities for expanding our presence in key markets.

Key Responsibilities
  • Business Development: Identify, develop, and execute key business building opportunities around distribution, availability, promotion, display, merchandising, and pricing to support volume and share growth for Poppy Handcrafted Popcorn.
  • Account Management: Proactively identify and pursue new business opportunities to expand our customer base and market reach.
  • Strategic Planning: Develop business building presentations and timely reviews for retail customers, broker, and distributor partners through the effective use of syndicated data, customer channel data, trade information, and brand facts.
  • Collaboration: Collaborate with internal cross-functional teams, including marketing, operations, and R&D teams, to ensure alignment of strategies and objectives.
  • Communication: Manage an effective communication process with broker partners to facilitate the execution of volume-building initiatives.
  • Trade Visits: Conduct trade visits with brokers to inspect execution, competitive activity, and to assess future opportunities for our customers.
  • Annual Operating Plan: Build an Annual Operating Plan to layout a roadmap for future growth opportunities.
  • Negotiation: Negotiate pricing, contracts, and promotional agreements to maximize profitability and market share.
  • Trade Budget: Effectively utilize trade budget to fully leverage brand potential, maximizing retail execution.
  • Forecasting: Ensure forecast accuracy to facilitate the efficient utilization of Poppy Handcrafted Popcorn assets, in addition to ensuring our ability to better serve our customers by delivering a quality product, in the proper quantity at the agreed-upon time and price.
  • Industry Trends: Stay abreast of industry trends, market developments, and competitor activities to develop sales strategies and tactics.
  • Brand Representation: Represent Poppy Handcrafted Popcorn at industry events, trade shows, and networking functions to promote brand awareness and foster business relationships.
  • Sales Reporting: Prepare and present sales reports to the Sales Director.
Requirements
  • Experience: 5+ years of proven track record of success in a sales role within the consumer-packaged goods industry. Preferred experience in snacking.
  • Account Management: Proven track record of success in managing key accounts, driving sales growth, and achieving revenue targets.
  • Broker, Distributor, or Retail Account Management: 5+ years of experience in Broker, Distributor, or Retail Account Management.
  • Regional Distributors: 5+ years of experience working with UNFI, KeHE, and other regional distributors.
  • MS Office: 5+ years of experience using MS Office to include PPT, Excel, Word.
  • Data Analysis: Ability to use data & insights to build a story and fact-based sell.
  • Negotiation and Communication: Strong negotiation, communication, and interpersonal skills.
  • Strategic Thinking: Strategic thinker with the ability to develop and execute account plans that align with business objectives.
  • New Business Opportunities: Experience in identifying and capitalizing on new business opportunities.
  • Leadership: Leadership qualities with the ability to inspire and motivate others to achieve results.
  • Travel: Willingness to travel as needed.
Physical Demands

Extensive physical exertions which include but are not limited to:

  • Sitting / standing for extended periods
  • Ability to lift 50 lbs as needed
Measured Metrics and Review Schedule

Your performance and ability to achieve the following metrics will be evaluated during each review:

Reports To

Sales Director

Collaborates With

Sales, Operations, Fulfillment, and Marketing Teams

Direct Reports

None

Classification

This position is full-time, exempt.

Salary

$85,000 - $120,000 Annual Base

Annual Bonus Potential: 20% - Based on company & personal performance.

Estimated Weekly Hours

40+ hours, Monday - Friday