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Digital Content Manager

2 months ago

Virginia Beach, Virginia, United States Doma Technologies LLC Full time
Job Description

We are seeking a highly skilled and creative Digital Marketing Coordinator to lead our digital marketing efforts and develop an effective social media presence.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing and social media strategy, including creating content calendars, writing engaging copy, creating visual content, and tracking performance metrics.
  • Conduct market research to identify consumer requirements, habits, and trends.
  • Collaborate and brainstorm ideas for creative marketing campaigns and collateral.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas, including content development and optimization, advertising, events planning, and more.
  • Liaise with external vendors to execute promotional events and campaigns.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Assist in analyzing marketing data, including campaign results, conversion rates, traffic, and more, to help shape future marketing strategies.
  • Provide feedback and analytic KPIs for project performance.
  • Assist in the development of content strategy and determine sources for content both internally and externally.
  • Ideate and create social media content across various platforms, including LinkedIn, Facebook, Instagram, and more.
  • Develop social media campaigns and promotions that align with our brand objectives and goals.
  • Publish posts according to the established social media content calendar.
  • Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales.
  • Ensure every piece of content created aligns with our brand voice.
  • Monitor and assist with analyzing social media metrics to measure the effectiveness of content and identify areas for improvement.
  • Stay up-to-date with social media trends, best practices, and platform updates to ensure our clients are using the latest features.
  • Work together with team members to align content with social strategies and maintain brand consistency.
  • Design and assist in creating engaging visual content, including graphics, images, and videos.
  • Execute both short and long-format videos, with an emphasis on quality and storytelling.

Requirements:

  • 1-3 years of digital marketing experience.
  • Deep knowledge of social media trends, hashtags, and engagement strategy.
  • Proven experience in creating engaging content on different social media platforms.
  • Ability to turn a concept into compelling content.
  • Ability to incorporate our brand voice and identity in digital content.
  • Extensive knowledge of popular social media platforms.
  • Strong written and communication skills.
  • Creative and able to develop unique social media content ideas.
  • Excellent time management skills.
  • Detail-oriented with the ability to manage multiple tasks and meet deadlines.
  • Excellent organizational and multitasking abilities.
  • Strong communication and collaboration skills.
  • Ability to work independently in a remote setting.