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Senior Operations Marketing Manager

2 months ago


Parsons, West Virginia, United States Infor Full time


Infor is on the lookout for a Senior Operations Marketing Manager to become a vital part of our Global Demand Operations team, focusing on the marketing automation platform, Salesforce Account Engagement (Pardot).

This position plays a pivotal role in achieving the marketing pipeline objectives set by Infor, in alignment with sales revenue goals. The Senior Operations Marketing Manager will take charge of the Pardot Functionality Roadmap's ownership and execution.

This entails overseeing the management of the Prospect Account and Contact Database while collaborating with fellow marketing operations team members, as well as global and field marketers.


A Typical Day in This Role Includes:

Collaborating cross-functionally with sales operations, business development, and regional and global marketing teams to devise strategies for executing marketing initiatives.

Experience in B2B marketing utilizing the Pardot/Account Engagement Platform.
Establishing scalable and sustainable marketing operations processes and programs.
Defining comprehensive requirements necessary for delivering end-to-end marketing solutions.
Developing and executing persona-based nurturing strategies.
Partnering with Data Analysts to implement system changes in line with Infor's data strategy.

Essential Qualifications:
Proven experience in B2B marketing operations.
Strong understanding of marketing principles, including segmentation, targeting, positioning, and campaign measurement.
Experience managing a Marketing Automation Platform, preferably Pardot/Salesforce Account Engagement.
Ability to work with cross-functional teams and present insights to senior management.
Proficiency in data analytics.
Experience managing multiple projects concurrently in cross-functional environments.

Preferred Qualifications:
Bachelor's degree in marketing, business administration, information technology, or a related field.
Pardot Specialist Certification.
Experience with Salesforce, DOMO, and Demandbase is preferred.

About Infor:
Infor is a global leader in business cloud software solutions tailored for industry-specific markets.

We develop comprehensive industry suites in the cloud, efficiently deploying technology that prioritizes user experience, leverages data science, and integrates seamlessly into existing systems.

Over 60,000 organizations worldwide depend on Infor to navigate market disruptions and achieve enterprise-wide digital transformation.
At Infor, we are committed to fostering an environment based on a business philosophy known as Principle Based Management (PBM) and eight

Guiding Principles:
integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.

Enhancing diversity is crucial to reflect our markets, customers, partners, and communities we serve now and in the future.

We maintain a steadfast commitment to a culture rooted in PBM.

Guided by principles that enable a free and open society to thrive, PBM equips individuals to innovate, enhance, and transform while nurturing a healthy, growing organization that delivers long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are dedicated to cultivating a diverse and inclusive workplace.

Infor does not discriminate against candidates or employees based on sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law.

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