Media Director, Performance Specialist

3 weeks ago

Brooklyn, New York, United States Madwell Full time
Job Title: Media Director, Performance

Madwell is a creative collective that disrupts the traditional agency model. We believe successful marketing can be anything, and we love that. Our team is responsible for fine-tuning the right message in the right place at the right time with the right person. As a Performance Media Director, you'll lead and guide the agency's performance media capabilities - from planning to execution to optimizing. You'll create outsized results for clients - no matter their KPI.

Responsibilities:
  • Oversee the setup, execution, and optimization of campaigns in owned channel platforms and/or DSPs, while tapping into data performance to improve campaign effectiveness.
  • Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).
  • Direct management on platforms and tools such as DV360, Google Ads, Microsoft, Meta Ads Manager, TikTok Ads Manager, Amazon DSP, Tabelu and/or Looker Studio, etc.
  • Push for innovative and never-been-done-before performance media strategies and ways of working to deliver on the dynamic needs of our clients.
  • Develop measurement and optimization strategies for tactical media plans. Work alongside the team to ensure reporting delivers on meaningful insights and actionable recommendations for clients.
  • Manage budget allocations and ROAS analysis for all demand generation and performance initiatives.
  • Commanding a room through persuasive, compelling presentations. Be unflappable when things get tricky. A keen ability to present complex ideas that inspires junior team members and c-suite executives.
  • Guide and mentor the mediums team across various digital channel experts (i.e. social, programmatic, search, etc.).
  • Prioritizing diversity, equity, and inclusion in all aspects of our work.
Our Must-Haves:
  • 8+ years of performance and digital media experience at a media or creative agency.
  • Strong knowledge and experience planning, buying, executing, and optimizing performance media across channels: Display (DV360 preferred), Paid Social, Paid Search, OLV/CTV, Native, Audio, Digital OOH.
  • Proven track record of advising optimal investment and audience strategy to achieve the campaign goals and drive strong return on investment.
  • Success building and maintaining client relationships while managing an internal team.
  • Distills complex data into actionable and meaningful insights that map back to larger KPIs and business objectives.

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