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Event Sales Manager

4 weeks ago

Durham, North Carolina, United States AccorHotel Full time
Job Summary:

As an Event Sales Manager at AccorHotel, you will be responsible for generating top-line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues. This role requires excellent communication skills, both verbal and written, as well as the ability to utilize property-adopted software for booking, tracking, forecasting, and executing optimal selling strategies.

Key Responsibilities:
  • Build client base through outside sales calls, prospecting, direct mail, networking, and referrals, focusing on all markets, local and national.
  • Conduct site tours, represent the hotel at trade shows and business events, focusing on all markets, local and national.
  • Identify gap periods (30/60/90 days & beyond), recommend targeted sales & marketing plans to fill, and communicate effectively to ensure proper execution of plan.
  • Achieve budgeted revenue goals and booking goals.
  • Prepare monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
  • Responsible for the entire sales process; client inquiries through payment and follow-up thank-you notes.
  • Maximize profit and optimize space through sales in accordance with established pricing models, exercising good judgment.
  • Creation of contract through Daylight collaborating with sales team where appropriate.
  • Coordinate with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
  • Communicate with clients immediately following event to rebook and get feedback.
  • Thorough knowledge of products/services, able to answer questions from clients quickly and confidently.
  • Utilizing industry-standard software, create and maintain accounts, create inquiry records, document activities, create and print necessary reports, create contracts.
  • Assist with daytime event management and various event operational tasks when necessary.
  • Maintain a good working relationship with guests, groups, and personnel from other departments.
  • Maintain various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
  • Enter event data into industry-standard data management systems with upkeep/monitoring of event management.
Requirements:
  • Excellent communication skills, both verbal and written.
  • Most work tasks are performed independently. There is minimal direct supervision.
  • Extensive knowledge of selling strategies and the ability to meet goals.
  • Complete knowledge of hotel, catering, and event space.
  • Able to utilize property-adopted software for booking, tracking, forecasting, and executing optimal selling strategies.
  • Comprehends the group sales process and negotiate accounts.
  • Able to develop and deliver training.
  • Analytically approaches problem-solving.
  • Able to analyze financial statements and market data.
  • Desires to participate as part of a team.
  • Demonstrates self-confidence, energy, and enthusiasm.
  • Presents ideas and information in a concise, well-organized way.
  • Effective listening skills.
  • Manages group or interpersonal conflict situation effectively.
  • Manages time well, correctly prioritizing tasks.
  • Highly visible in areas of responsibility.
  • Excellent negotiation skills in order to create win-win solutions.
  • Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel, and Outlook.
  • Must pass a background check.
Education/Formal Training:
  • High school or equivalent education required. Bachelor's Degree preferred.
Experience:
  • Six years event sales and management with a minimum of four years of hotel event sales or related discipline experience required.
Travel Requirements:
  • Some local travel to client sites and networking events.
  • Infrequent long-range travel.
Additional Information: All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic.