Key Loyalty Marketing Professional

6 days ago


Fort Lauderdale, Florida, United States Seminole Hard Rock Support Services Full time
Company Overview
Seminole Hard Rock Support Services is a leading provider of loyalty lifecycle enablement and execution solutions. We are dedicated to delivering exceptional customer experiences across various industries.

Job Summary
We are seeking an experienced Key Loyalty Marketing Professional to join our team. The successful candidate will play a pivotal role in shaping the future of Unity member lifecycle marketing programs, driving loyalty revenue contribution across global lines of business in an omnichannel approach.

Responsibilities
  • Loyalty Program Strategy: Collaborate with senior leadership to develop and refine the overall loyalty marketing and lifecycle management strategy for the Unity program.
  • Cross-Functional Collaboration: Foster strong collaboration with operations, property marketing teams, and line of business ownership teams to ensure seamless integration of Unity campaigns across multiple channels.
  • Campaign Development and Execution: Oversee the execution of Unity marketing campaigns to promote the loyalty program, focusing on increasing share of wallet across diverse product lines.
  • Lifecycle Management: Develop and implement lifecycle management strategies to nurture and retain customers throughout their journey.
  • Data Analysis and Optimization: Leverage data analytics tools to gather insights into customer behavior, preferences, and transaction history.

Requirements
  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Proven experience (8+ years) in loyalty marketing and lifecycle management.
  • Strong understanding of loyalty program dynamics, customer segmentation, and multi-channel marketing.
  • Exceptional analytical skills with the ability to interpret complex data and derive actionable insights.

Compensation Package
The estimated salary for this position is $85,000 - $115,000 per year, depending on experience.

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