Chief Loyalty Experience Officer

5 days ago


Fort Lauderdale, Florida, United States Seminole Hard Rock Support Services Full time
Job Title: Chief Loyalty Experience Officer - Lifecycle Growth Strategist

About the Role:

We are seeking a seasoned marketing professional to lead our loyalty lifecycle enablement and execution efforts. The ideal candidate will have a proven track record in loyalty program marketing, lifecycle management, and a deep understanding of driving increased customer share of wallet across multiple lines of business.

Key Responsibilities:

  • Loyalty Program Strategy: Develop and refine the overall loyalty marketing and lifecycle management strategy for our Unity program, working closely with senior leadership to align marketing initiatives with program operations and objectives.
  • Cross-Functional Collaboration: Foster strong collaboration with operations, property marketing teams, and line of business ownership teams to ensure seamless integration of Unity campaigns across multiple channels.
  • Campaign Development and Execution: Oversee the execution of Unity marketing campaigns to promote the loyalty program, focusing on increasing share of wallet across diverse product lines.
  • Lifecycle Management: Develop and implement lifecycle management strategies to nurture and retain customers throughout their journey.
  • Data Analysis and Optimization: Leverage data analytics tools to gather insights into customer behavior, preferences, and transaction history, and analyze campaign performance metrics to drive increased share of wallet.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • 8+ years of experience in loyalty marketing and lifecycle management.
  • Strong understanding of loyalty program dynamics, customer segmentation, and multi-channel marketing.
  • Exceptional analytical skills with the ability to interpret complex data and derive actionable insights.
  • Demonstrated leadership and team management experience.

Benefits:

This role offers a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

About Seminole Hard Rock Support Services:

We are a leading provider of support services in the hospitality industry, dedicated to delivering exceptional customer experiences. Our team is passionate about creating memorable moments for our guests, and we are committed to hiring talented professionals who share our vision.



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