Product Marketing Manager, Wearables Software Health Experiences
3 weeks ago
Meta is seeking a Product Marketing Manager to join our Wearables Software Health Experiences team. As a key member of our team, you will be responsible for defining the strategy, roadmap, and success metrics for our health products, ensuring product market fit and helping evolve our portfolio strategy over a multi-year time horizon.
Key Responsibilities:
Partner closely with product teams to define the strategy, roadmap, and success metrics for health products.
Define health product positioning, naming, audience definition, and sizing for SW experiences across our wearables HW programs.
Lead market assessment and sizing through quantitative analysis, qualitative feedback, and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design, and development of innovative devices and experiences.
Lead the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics.
Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through EOL. Be the single point of contact for communicating GTM updates and reviews with cross-functional leadership.
Requirements:
10+ years of experience in consumer healthcare product marketing, product management, management consulting, business strategy, or a similar field with expertise in audiology or health-related wearables in the U.S. and globally.
Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy.
Experience working in a cross-functional capacity within a fast-paced, changing environment.
Expert-level understanding of the U.S. consumer health and payer markets.
Experience with products that are sold both direct-to-consumer and B2B.
Quantitative, analytical, and conceptual problem-solving skills.
Experience structuring and solving problems, and influencing product decisions to move insights to action.
Preferred Qualifications:
Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA).
Experience in product marketing, developing go-to-market strategies, and partnering closely with product teams.
Experience in consumer tech hardware and/or software for hardware products sold in both the consumer and B2B channels.
Domain knowledge in wearable devices, hearing, and connected health tech.
Compensation:
$189,000/year to $258,000/year + bonus + equity + benefits
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Seattle, Washington, United States META Full timeJob Summary:We are seeking a Product Marketing Manager to join our Wearables Software Health Experiences team at Meta. As a key member of our team, you will be responsible for influencing product development and leading go-to-market strategies for our health-related wearables.Key Responsibilities:Partner closely with product teams to define product...
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