Paid Media Strategist
7 days ago
NBCUniversal is a leading media and entertainment company, committed to creating world-class content and experiences for our audiences. As a Director of Media Strategy, you will play a critical role in developing and executing paid media campaigns that drive awareness and intent for Universal's Home Entertainment film and TV releases.
This is an exciting opportunity to join a dynamic team and contribute to the success of our brand. You will work closely with internal and cross-divisional teams to develop and execute comprehensive media plans, ensuring optimal cross-channel execution within budget and timeline.
Key Responsibilities
- Develop and execute comprehensive media plans across multiple channels.
- Collaborate closely with the Brand Marketing team to align media efforts with target audiences, driving maximum business impact.
- Establish robust testing and reporting frameworks to measure campaign performance against KPIs.
Requirements
- 5+ years of experience in media with strong expertise in digital strategy, planning, programmatic, and social platforms.
- Excellent analytical and problem-solving skills, with the ability to interpret data and support decision-making.
- Strong knowledge of media buying and formats across display, social, and emerging platforms.
Benefits
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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