Paid Social Media Specialist
4 days ago
Job Overview
Zambezi's media division, Scale by Zambezi, is a modern media practice that believes in creative media backed by data.
The company is seeking a Paid Social Strategist to join their growing team. This role will be responsible for executing and optimizing paid social campaigns across various platforms, including Facebook, Instagram, TikTok, LinkedIn, and others.
About the Role
- This person will develop paid social media strategies with AMD that align with client goals and objectives.
- They will research and identify audience insights, emerging trends, and platform innovations to inform campaign strategies.
- The ideal candidate must be located within the greater Los Angeles area.
Key Responsibilities
Campaign Strategy & Planning (15%)- Develop paid social media strategies with AMD that align with client goals and objectives.
- Research and identify audience insights, emerging trends, and platform innovations to inform campaign strategies.
- Stay informed of available placements and formats across platforms to recommend solutions.
- Partner with cross-functional teams to integrate paid social strategies into broader media plans.
- Setup the end-to-end execution of paid social campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.
- Monitor campaign performance and provide data-driven insights for optimization to meet or exceed KPIs.
- Ensure proper tracking, tagging, and reporting are in place for accurate performance measurement.
- Optimize campaigns based on performance.
- Prepare regular performance reports, highlighting key learnings, successes, and opportunities for future campaigns.
- Contribute to client presentations by building out slides to showcase paid social strategies, performance insights, and recommendations.
Requirements
- The ideal candidate should have 1-2 years experience, specifically in Paid Social.
- They must have hands-on, executional experience in-platform – setting up and launching campaigns, managing budgets, and implementing optimizations.
- Advanced knowledge of Meta Business Manager: Ads Manager and Events Manager (Pixel & CAPI), Meta Business Suite, Meta Blueprint is required.
Salary Range
The estimated salary for this position is $65,000 - $75,000, depending on the candidate's depth of experience and qualifications.
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