Programmatic Media Strategist

3 weeks ago


Los Angeles, California, United States GOBankingRates Full time

GOBankingRates, a leading personal finance platform, is seeking an experienced Digital Media Lead to spearhead programmatic campaign development and execution.

Job Overview

We are looking for a high-performing individual to join our Paid Media Team. As a Digital Media Lead, Programmatic, you will be responsible for driving revenue growth through strategic programmatic campaigns across various Demand Side Platforms (DSPs).

This role offers an exceptional opportunity to develop and execute best-in-class retargeting programs leveraging enterprise-level data, while working closely with cross-functional teams to optimize channel performance.

About the Role
  • Develop, execute, and optimize programmatic campaigns across multiple DSPs to achieve quarterly revenue goals
  • Leverage data to drive success and scale revenue and Gross Profit Margin (GPM) for this channel
  • Collaborate with the VP of Digital Media to develop and execute programmatic buying strategies
Key Qualifications
  • 3-5+ years of experience in programmatic media buying, managing monthly ad spend over $250k
  • Demonstrated expertise in technical solutions, audience targeting, optimization, and strategic data integrations
  • Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration
Benefits
  • 100% Remote Work Arrangement
  • Competitive salary with excellent growth opportunities
  • Award-winning benefits package, including medical, dental, and vision plans
  • Paid vacation, sick days, and holidays
  • Company funding for outside classes and conferences to enhance your skills


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