Marketing Analytics Director

4 weeks ago

Brooklyn, New York, United States J McLaughlin Full time
About the Role

We are seeking a highly skilled Marketing Analytics Director to join our team at J.McLaughlin. As a key member of our marketing department, you will be responsible for managing customer data, CRM decision making, and marketing performance analytics for the brand.

The ideal candidate will have a strong background in data analysis, report building, and CRM maintenance, with a comprehensive understanding of marketing funnel data, benchmarks, and success metrics. They will also have experience with BI tools, including Looker, Tableau, and Google Analytics.

The Marketing Analytics Director will work closely with cross-functional partners to analytically solve problems and find opportunities, and will be responsible for mentoring and managing junior reports. They will also be expected to develop, plan, and execute work on multiple tasks in an organized fashion, and to communicate effectively across all levels of the organization.

Key Responsibilities:

  • Manage customer data and CRM decision making
  • Develop and maintain marketing performance analytics
  • Work closely with cross-functional partners to analytically solve problems and find opportunities
  • Mentor and manage junior reports
  • Develop, plan, and execute work on multiple tasks in an organized fashion

Requirements:

  • B.A. in Analytics, Marketing, or relevant field
  • 7+ years in data analysis, report building, and CRM maintenance
  • Comprehensive understanding of marketing funnel data, benchmarks, and success metrics
  • Experience with BI tools, including Looker, Tableau, and Google Analytics
  • Strong project management skills
  • Ability to communicate effectively across all levels of the organization

About J.McLaughlin

J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop. We are committed to providing our customers with highly personalized service and building meaningful relationships within each community.

Why J.McLaughlin?

We are a company that values our employees and provides them with opportunities for growth and development. We offer a dynamic and supportive work environment, and we are committed to making a positive impact in our communities.

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