Marketing Director

7 days ago

Brooklyn, New York, United States True Care Full time
Job Title: Marketing Manager

At True Care, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for implementing and executing strategic marketing initiatives that drive business growth and customer engagement.

Key Responsibilities:
  • Content Marketing: Develop and execute a content marketing strategy that aligns with our brand's overall marketing goals. This includes creating high-quality, engaging content for various platforms, including social media, websites, blogs, and email campaigns.
  • Campaign Development and Execution: Assist in developing and implementing multi-channel marketing campaigns that complement our creative directions and align with our digital strategies.
  • Market Research and Analytics: Conduct in-depth market research and analysis to provide actionable insights that help refine our marketing strategies. Share findings with our Director of Branding & Marketing to drive data-driven decisions.
  • Lead Generation: Develop and execute lead generation programs that effectively convert interest into measurable outcomes, enhancing customer acquisition and engagement.
  • Event Management: Assist in managing marketing aspects of events and tradeshows, ensuring promotional activities align with our overall marketing objectives.
  • Paid Media: Work closely with our SEO, Copywriter, and Creative Director to develop and execute paid media strategies across digital channels.
  • Cross-Functional Collaboration: Regularly collaborate with our Copywriter, SEO Specialist, and Creative Director to ensure a cohesive marketing message and visual consistency across all channels.
  • Reporting and Analytics: Monitor and report on the effectiveness of marketing campaigns to our Director of Branding & Marketing, using key metrics to assess progress and areas for improvement.
Qualifications:
  • Bachelor's Degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, with a strong understanding of traditional and digital marketing strategies.
  • Excellent analytical skills and ability to leverage data to make informed marketing decisions.
  • Experience in social media, content marketing, and paid media.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Excellent verbal and written communication skills.
  • Creative thinker who can use data and intuition to make informed decisions.
Desired Skills:
  • Experience in the healthcare industry, understanding its unique challenges and regulations.
  • Proficiency with content management systems and marketing software, like WordPress, Google Analytics, Brandwatch (Hootsuite or Sprout Social) for social media scheduling and analytics and insights, and Monday.com/Asana for project management.
  • Knowledge of advanced CRM and marketing platforms, such as HubSpot, Mailchimp, and Salesforce for customer relationship management and sales strategies, HTML and CSS.
  • Ability to quickly adapt to new technologies and digital platforms, ensuring seamless integration and utilization within the marketing strategy.
KPI's:
  • Achieve a 10% increase in social media followers per quarter.
  • Maintain an average engagement rate of 60% or higher across all social media platforms.
  • Generate 30 qualified sales leads per month.
  • Assess the quality of leads generated based on predefined criteria (e.g., engagement level, demographic fit).
  • Ensure that 100% content marketing aligns with and enhances broader marketing campaigns.
  • Track the percentage of leads generated from campaigns that convert into customers and achieve an ROI of 3:1.
  • Evaluate the performance of different marketing channels (social media, email, paid ads) in driving campaign goals. Develop plans to improve and optimize those campaigns month-on-month.
  • Lower CPAs month-on-month by refining campaigns.
  • Monitor the percentage of clicks on paid ads relative to the number of impressions and increase the CTR month-on-month.
  • Increase open rates and click-through rates monthly.

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