Industry Strategist, Technology

5 days ago


Los Angeles, California, United States Tik Tok Full time
About the Role

The Industry Business Solutions Strategist will be responsible for developing and executing go-to-market strategies for Enterprise + Growth clients in the Technology vertical. This role requires a deep understanding of the Technology industry, including online advertising, consumption, and measurement.

Key Responsibilities
  • Build innovative industry narratives, playbooks, and B2B marketing outputs that address the challenges and needs of clients and agencies.
  • Define strategic points of view and translate them into effective narratives for the Technology vertical.
  • Collaborate with cross-functional teams to develop and execute marketing strategies.
  • Present thought leadership narratives to clients and stakeholders.
  • Lead the B2B marketing pipeline for research and marketing needs in the Technology vertical.
  • Partner with internal teams to source on-platform trends and insights that bolster TikTok's positioning.
  • Create use cases and case studies to demonstrate the value of TikTok's solutions.
Requirements
  • 5+ years of experience in marketing, advertising, research, and insights, or marketing strategy.
  • Must be willing to work in Los Angeles, CA.
  • Outstanding executive presence and communication skills.
  • Experience building relationships with top marketing decision-makers at brands and agencies.
  • Knowledge of the agency ecosystem, digital, and traditional.
  • Demonstrated experience using advertising data to craft media strategy.
About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. We are passionate about this and hope you are too.



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