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Integrated Marketing Campaign Strategist

2 months ago

Frisco, Texas, United States Lexipol LLC Full time
Job Overview

At Lexipol, we are dedicated to enhancing community safety and empowering frontline professionals through innovative content and technology solutions. Our expert team collaborates closely with law enforcement, fire services, EMS, corrections, and local government to customize our offerings to meet contemporary challenges and ensure the safety of first responders.

As a Campaign Manager, you will take charge of planning, executing, and overseeing comprehensive marketing initiatives that drive measurable growth in our pipeline. This role involves working alongside various teams to analyze market trends, identify opportunities, prioritize target demographics, and implement effective strategies to optimize campaign performance across both digital and traditional channels. This position is remote.

Key Responsibilities:
  • Design and implement multi-channel marketing campaigns that align with business goals, target audiences, and budget constraints.
  • Collaborate with Sales and Client Success teams to uncover opportunities for deeper engagement within our existing client base and align marketing tactics to foster growth.
  • Work closely with content and creative teams to produce engaging materials and high-value propositions.
  • Utilize tracking and analytics tools to assess campaign effectiveness and measure return on investment.
  • Prepare and deliver campaign performance reports to stakeholders, highlighting key insights and recommendations.
  • Identify areas for campaign enhancement and execute strategic modifications as necessary.
  • Stay informed on marketing trends, technologies, and best practices to foster innovation in campaigns.
Qualifications:
  • Demonstrated experience in managing and executing revenue-generating marketing campaigns across various channels.
  • Strong analytical and problem-solving abilities to interpret campaign data, identify trends, and provide actionable insights.
  • Knowledge of demand generation strategies and trends across paid and organic channels, including database marketing and lead management.
  • Ability to think strategically, analytically, and creatively, with a strong focus on data-driven decision-making.
  • Proficient project management skills, capable of prioritizing and managing multiple campaigns effectively.
  • Excellent communication skills, with the ability to collaborate effectively to achieve shared objectives.
  • Familiarity with marketing tools (CRM, MAP, data analytics); experience with Pardot is a plus.
Education and Experience:
  • Bachelor's degree in Marketing, Communications, or Business; or equivalent professional experience.
  • A minimum of 8 years of marketing experience in a B2B SaaS environment is preferred.
Performance Metrics:
  • Attributable pipeline generation
  • Cost per Acquisition (CPA)
  • Return on Marketing Investment (ROMI)
  • Channel performance metrics (e.g., Cost per Click, Conversion Rate)

The responsibilities outlined are not exhaustive and may be subject to change. Management retains the right to modify the duties of the position at any time.

Compensation and Benefits

Lexipol offers a competitive salary, along with monthly, quarterly, or annual incentives, and a comprehensive benefits package that includes a 401(k) plan with company matching and a flexible paid time off policy.

Lexipol is an Equal Opportunity Employer (EOE) and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non-job-related characteristic.