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Strategic Media Leader

2 months ago

Columbus Ohio, United States Jobs for Humanity Full time
About the Role

We are seeking a highly skilled and experienced Strategic Media Leader to join our team at Jobs for Humanity. As a key member of our marketing department, you will be responsible for developing and executing comprehensive media strategies that meet short-term business goals and build long-term brand equity.

Key Responsibilities
  • Develop and execute comprehensive media strategies that meet short-term business goals and build long-term brand equity.
  • Build and implement a quarterly media roadmap to optimize the current media mix and explore innovative approaches.
  • Collaborate with the customer insights and analytics team to analyze channel and campaign effectiveness, driving continuous improvement.
  • Stay abreast of industry trends and best practices to ensure our media strategies remain cutting-edge and effective.
  • Negotiate local media and sponsorship deals, managing sponsor relationships to maximize value and ROI.
  • Lead, coach, and develop a high-performing team of leaders and individual contributors in advertising, social, media, and digital domains.
  • Oversee media agency relationships, driving quarterly business reviews and performance evaluations.
  • Partner with Field Operations, Finance, and Analytics teams to align business needs with media plans.
  • Manage the media and sponsorship budget, ensuring efficient resource allocation.
Requirements
  • Bachelor's degree in Marketing, Business, or Economics Required
  • Master's degree or equivalent combination of degree and experience preferred
  • 10+ years Relevant experience
  • Experience in marketing with both agency and client-side exposure
  • Digital Marketing, Advertising, or other related field
  • Experience managing marketing/advertising teams
Skills and Abilities
  • Knowledge: Proficient with advertising and analytic tools: Google Analytics, Google Marketing Platform, Tableau, Cognos, Media Mix Models, Multi-touch Attribution.
  • Familiar with advertising landscapes: linear TV, programmatic video and display, online video, paid search, SEO, directory, affiliate, content marketing, social media.
  • Skilled in using word processing, spreadsheets, databases, and related software tools.
  • Understanding of current IT practices, standard office procedures, search engines, marketing and advertising practices, and budget development.
  • Abilities: Synthesize information, think critically, and communicate effectively.
  • Lead and inspire teams, both directly and indirectly.
  • Drive innovative marketing programs that generate measurable results.
  • Conduct quantitative analysis to reach data-based conclusions.
  • Communicate clearly with diverse groups and stakeholders.
  • Mastery of Excel and PowerPoint.
  • Apply management principles to practical situations.
  • Build and maintain strong relationships with employees, vendors, clients, and other contacts.
  • Maintain confidentiality and exercise good judgment.
  • Develop marketing plans and strategies.
  • Understand basic HTML.
  • Lead multiple projects and activities effectively.
  • Present and influence across all organizational levels
  • Skills: Strategic planning and analysis.
  • Understanding and applying new technology to business needs.
  • Excellent written and verbal communication.
  • Storytelling, training, organizing, and presenting.
  • Managing multiple projects simultaneously.
  • Effective listening and information presentation.
  • Preparing written reports and operating general office equipment.
  • Proficient in using personal computers and job-related software.
  • Planning, scheduling work, and performing mathematical calculations.