Strategic Marketing Analyst
1 week ago
We are seeking a highly skilled Senior Performance Marketing Analyst to join our Marketing Analytics team at Glassdoor. As a key member of our team, you will play a pivotal role in fostering a data-driven culture and driving business growth through data-driven insights.
About the Role:- Develop Data-Driven Insights: Create actionable insights to measure the impact of our marketing campaigns and inform business decisions.
- Grow User Base: Develop new approaches to grow our user base through data-driven marketing optimization and collaboration with our marketing team.
- Support Campaign Decisions: Collaborate with our marketing team to support campaign decisions and ensure alignment with business objectives.
- Partner with Data Science: Partner with our data science team to better understand our new user cohorts and user behaviors.
- Define Key Performance Indicators: Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics.
- Extract Insights: Mold data from multiple sources to answer key strategic marketing questions and provide actionable recommendations.
- Partner with Marketing Operations: Partner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools, and extract actionable insights.
- Build Forecasts: Work closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.
- Marketing Analytics Experience: 5+ years of experience in marketing analytics roles with a strong quantitative, analytical, and problem-solving skillset.
- Performance Marketing Systems: Experience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) required.
- Excel/Google Sheets: Experience with Excel/Google Sheets and advanced proficiency in Tableau or other business intelligence tools.
- SQL and Statistical Software: Strong expertise using SQL to extract, clean, and transform data in large, complex databases and expertise working with R, Python, or other statistical software preferred.
- Communication Skills: Ability to build strong relationships and work collaboratively with business stakeholders, exceptional attention to detail in executing complex and time-sensitive projects, and strong communication skills to develop a narrative and provide key insights.
- Culture Fit: Strong desire to add to our culture of diversity, equity and inclusion.
$55.00 per hour
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Lead Strategic Analyst
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Lead Strategic Analyst
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Chicago, Illinois, United States Red Chalk Group Full timeCompany Overview Red Chalk Group is a specialized consultancy dedicated to guiding senior executives on matters concerning revenue enhancement, transformative technologies, significant industry trends, and associated intellectual property. Our firm provides strategic insights related to new revenue opportunities, emerging technologies, competitive landscape...
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Strategic Financial Analyst
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Market Research Analyst
2 weeks ago
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5 days ago
Chicago, Illinois, United States Citigroup Inc Full timeJob SummaryCitigroup Inc is seeking a highly skilled Strategic Marketing Professional to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies that drive business growth and revenue.Key ResponsibilitiesPartner with cross-functional teams to design and execute marketing...
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Market Category Analyst
2 weeks ago
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Strategic Marketing Specialist
4 days ago
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Head of Media Analytics
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