Strategic Marketing Analyst

1 week ago


Chicago, Illinois, United States Glassdoor Full time
Senior Performance Marketing Analyst

We are seeking a highly skilled Senior Performance Marketing Analyst to join our Marketing Analytics team at Glassdoor. As a key member of our team, you will play a pivotal role in fostering a data-driven culture and driving business growth through data-driven insights.

About the Role:
  • Develop Data-Driven Insights: Create actionable insights to measure the impact of our marketing campaigns and inform business decisions.
  • Grow User Base: Develop new approaches to grow our user base through data-driven marketing optimization and collaboration with our marketing team.
  • Support Campaign Decisions: Collaborate with our marketing team to support campaign decisions and ensure alignment with business objectives.
  • Partner with Data Science: Partner with our data science team to better understand our new user cohorts and user behaviors.
  • Define Key Performance Indicators: Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics.
  • Extract Insights: Mold data from multiple sources to answer key strategic marketing questions and provide actionable recommendations.
  • Partner with Marketing Operations: Partner with marketing operations and data engineering to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools, and extract actionable insights.
  • Build Forecasts: Work closely with the marketing programs team, business ops, and sales ops to build yearly and quarterly marketing forecasts & team goals.
Requirements:
  • Marketing Analytics Experience: 5+ years of experience in marketing analytics roles with a strong quantitative, analytical, and problem-solving skillset.
  • Performance Marketing Systems: Experience with performance marketing systems (Google Ads, Meta, TikTok, LinkedIn, etc.) required.
  • Excel/Google Sheets: Experience with Excel/Google Sheets and advanced proficiency in Tableau or other business intelligence tools.
  • SQL and Statistical Software: Strong expertise using SQL to extract, clean, and transform data in large, complex databases and expertise working with R, Python, or other statistical software preferred.
  • Communication Skills: Ability to build strong relationships and work collaboratively with business stakeholders, exceptional attention to detail in executing complex and time-sensitive projects, and strong communication skills to develop a narrative and provide key insights.
  • Culture Fit: Strong desire to add to our culture of diversity, equity and inclusion.
Compensation:

$55.00 per hour



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