Product Growth Manager
4 days ago
At Cloudflare, we're on a mission to build a better Internet. Our network powers millions of websites and other Internet properties, and we're committed to protecting and accelerating any Internet application online. We're looking for a Product Growth Manager to join our Self-Serve Team, responsible for driving growth across our large free and self-serve customer base.
About the RoleAs a Product Growth Manager, you'll act as a bridge across product, product marketing, channel marketing, design, and own go-to-market strategy and execution to drive self-serve growth. You'll understand our customers and their lifecycle on Cloudflare deeply, refine target personas, and identify opportunities for growth. You'll work closely with product, pricing & monetization, channel marketing, and other teams on GTM strategy for self-serve solutions.
Key Responsibilities- Develop messaging and positioning that drives acquisition, activation, and retention of Cloudflare's self-serve solutions and products.
- Partner with channel marketing on end-to-end execution of multi-channel campaigns, developing campaign strategy, designing experiments, and driving execution of programs to drive measurable conversion and retention of Cloudflare's suite of products and features.
- Build and launch data-driven experiments and initiatives in partnership with engineering, guiding the prioritization of resources and work to maximize business impact.
- A strong background in product-led growth, product management, or product marketing.
- Extensive experience working cross-functionally with engineering, design, marketing, and product teams on growth initiatives.
- Strong communication and project management skills, with a track record of maintaining a high velocity of experimentation across channels.
- Strong customer empathy and proven experience understanding what drives customer behavior.
- A data-driven approach with expert understanding of SaaS acquisition and growth metrics, marketing and product analytics, and the ability to use data for discovery, measurement, and optimization.
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. We're committed to diversity and inclusivity, and we're an equal opportunity employer. We provide reasonable accommodations to qualified individuals with disabilities and are proud to be an AA/Veterans/Disabled Employer.
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