Marketing Communications Strategist
3 days ago
**Job Description:**
Prominent Global Solutions is seeking a talented Marketing and Communications Specialist to collaborate on all aspects of oral, written, and graphic communications. This role involves authoring high-quality multi-platform products, including fact sheets, briefs, talking points, email messages, and social media content, as well as supporting technical reviews and production of technical reports.
**Key Responsibilities:
- Develop strategic marketing plans focusing on understanding audience targets, buyer personas, and white-space positioning of the PGS brand.
- Serve as the primary voice for the company, leading all external communications and ensuring consistent and succinct messaging.
- Lead the development of creative and innovative campaigns, with a focus on full-funnel activities and demand generation; liaising with internal and/or external agency partners to launch and optimize.
- Build and maintain a strong brand presence by creating effective communication and relationships between the company and our subscribers (and prospects), employing best practices to grow the number of followers.
- Perform research on current benchmark trends and audience preferences, monitoring and optimizing web referral traffic.
- Collaborate (internally and externally) to maintain brand standards and continuity on social media and suggest and implement new strategies to develop brand awareness. Ensure unified brand voice across all areas of the organization.
- Communicate daily with social media audience/followers, respond to queries in a timely manner, and monitor mentions.
- Research industry news and marketing trends and encourage audience engagement.
- Create and analyze monthly and annual reports.
- Stay up-to-date with current technologies and trends in social media, design tools/applications.
- Design captivating visual content for various projects (digital and print).
- Develop multimedia presentations using creative processes and tools to generate graphics and displays.
- Transform spoken or written descriptions of items, processes, issues, or events into visual representations without the benefit of existing pictures, models, or diagrams.
**Required Skills and Qualifications:**
- An active presence across multiple social media platforms.
- Experience with SEO.
- Craft visually inspiring solutions: ability to apply design knowledge (color theory, typography, grids, composition) across all media.
- Ability to solve problems.
- Working experience with Photoshop Adobe Premiere/ After Effects.
- Good eye for photography, and photo/video editing skills required.
- Basic understanding of copyright laws and best practices.
- Thoughtful, analytical, possessing attention to detail and strong collaboration skills; ability to engage in constructive dialogue about the work and embrace an environment of learning, entrepreneurship, and caring for shared goals.
- Degree in journalism, communications, graphic design, or digital marketing.
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