Senior Marketing Analytics Specialist
4 days ago
We are seeking a seasoned Senior Marketing Analytics professional to join our team in Kansas City. As a key player in the growth of H&R Block, you will be responsible for leveraging your expertise in data management and marketing analytics to drive business decisions.
About H&R BlockFounded over 70 years ago, H&R Block is one of the largest tax services providers in the world. We are a people company first and a tax company second, committed to diversity and inclusion and proud to be an equal opportunity employer.
Job Summary:
- Leverage data management and marketing analytics expertise to query client and operational data from various sources.
- Execute targeted marketing campaigns and ensure compliance with industry regulations.
- Develop and execute strategies to enhance data quality and meet evolving marketing needs.
- Evaluate the impact and effectiveness of marketing programs in achieving their stated objectives.
- Stay updated on the latest tools and technologies in data analytics and marketing automation.
Requirements:
- 10+ years of working experience in growth marketing or business operations roles.
- Experience in relational databases, SQL, and data warehouses.
- Rigor in high code quality, testing, and other best practices.
- Knowledge of Salesforce CRM, digital media platforms, and Adobe Analytics is a big plus.
- Knowledge of marketing performance testing approaches, such as A/B testing, incrementality, attribution, etc.
Estimated Salary: $120,000 - $150,000 per year, depending on experience.
H&R Block offers a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.
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