Strategic Marketing Performance Manager

7 days ago

Kansas City, Missouri, United States Opus 2 Full time
Job Overview

The Marketing Operations Manager plays a pivotal role in enhancing the effectiveness and efficiency of marketing campaigns and initiatives at Opus 2, a global leader in LegalTech. This position oversees marketing processes, manages marketing technology stacks, analyzes campaign performance, and provides actionable insights to optimize overall marketing performance.

$120,000 - $180,000 per annum

Responsibilities:

  • Campaign Management and Optimization: Collaborate with marketing teams to set up, monitor, and optimize campaigns across various channels.
  • Implement and manage campaign tracking, reporting, and analysis to meet campaign objectives.
  • Troubleshoot and resolve campaign performance, data tracking, and reporting issues.

Marketing Technology Stack Management:

  • Administer marketing tools and platforms, marketing automation systems (e.g., HubSpot), analytics tools (e.g., Google Analytics), and other marketing technology.
  • Evaluate, recommend, and implement new tools and technology integrations to enhance marketing efficiency.
  • Work closely with IT to maintain data integrity and security across marketing systems.
  • Builds workflows and manages the integration to ensure necessary data is passed between the marketing automation system (HubSpot) and CRM (SalesForce).

Data and Analytics:

  • Establish and maintain campaign and lead management processes, including workflows, pipeline program/activity attribution, and lead/contact acquisition, scoring, and nurturing methodology.
  • Collect, analyze, and report on key marketing metrics to drive data-driven decision-making and continuous improvement.
  • Provide actionable insights and recommendations to improve campaign performance and ROI. Perform additional data management and analysis duties as assigned.
  • Develop scalable processes to build targeted marketing lists and schedule email sends to support campaigns.

Process Improvement:

  • Develop, document, and improve marketing workflows and processes to increase efficiency and collaboration across teams.
  • Develop, document, and implement best practice customer data management policy and principles, including frequency, permissions, data use, and GDPR.
  • Implement and enforce best practices for lead management, campaign execution, and performance reporting.
  • Conduct training sessions to ensure team members are knowledgeable about processes and tools.

Collaboration and Alignment:

  • Act as a liaison between marketing, sales, and IT to align goals, priorities, and resources.
  • Support the marketing and sales teams by providing necessary data and insights for effective decision-making.
  • Drive cross-functional initiatives aimed at improving marketing and sales alignment.

Requirements:

  • Strong analytical and creative problem-solving skills with experience in reporting and data analysis.
  • Experience with CRM, marketing automation, and sales engagement systems and integrating those systems with each other and other technologies.
  • Possesses strong organizational skills and an ability to manage multiple projects at the same time.
  • Technically capable, an excellent communicator, and has a passion for process optimization.
  • Strong written and verbal communication skills with impeccable attention to detail.
  • Exhibits an ability to present complex technical information and analysis clearly and concisely to colleagues.
  • Four-year degree in a related discipline or suitable combination of education and relevant experience preferred.

Benefits:

  • 401k contribution.
  • 21 days annual holidays, flexible working, and length of service holiday entitlement.
  • Loyalty Share Scheme.
  • Healthcare insurance.
  • Dental plan.
  • Vision insurance.
  • Life, short-term, and long-term disability insurance.
  • Calm and Mindfulness sessions.
  • A day of leave to volunteer for charity work or dependent cover.

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