Business Marketing Director
5 days ago
Ezee Fiber is a leading provider of innovative fiber optic solutions, dedicated to enhancing connectivity and communication. Our brand stands for excellence, cutting-edge technology, and exceptional customer service. We pride ourselves on a collaborative and dynamic work environment where creativity and technical expertise drive our success.
Job SummaryWe are seeking a highly experienced and strategic Director, Business Marketing to lead our business-to-business marketing initiatives and strategy. This pivotal role is essential for driving lead generation, executing impactful marketing campaigns, and aligning with our ambitious growth objectives.
Key Responsibilities:- Develop and implement comprehensive B2B marketing strategies to promote Ezee Fiber's internet services.
- Identify market opportunities and devise plans to capitalize on them.
- Analyze market trends, customer needs, and competitive landscape to inform marketing strategies.
- Plan, execute, and optimize multi-channel marketing campaigns.
- Coordinate with sales teams to ensure alignment and effectiveness of marketing campaigns.
- Measure and report on the performance of marketing campaigns, using insights to improve future initiatives.
- Create compelling marketing content, including white papers, case studies, blog posts, and social media updates.
- Oversee the development of marketing materials, ensuring consistency in brand messaging and tone.
- Develop and manage lead generation strategies to attract and convert potential business clients.
- Implement and optimize lead nurturing programs to move prospects through the sales funnel.
- Build and maintain relationships with key industry partners and stakeholders.
- Work closely with cross-functional teams, including sales, product development, and customer support, to ensure cohesive marketing efforts.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in B2B marketing, preferably in the internet or telecommunications industry.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing, lead generation, and content marketing.
- Excellent communication, leadership, and project management skills.
- Ability to analyze data, derive insights, and make data-driven decisions.
- Creative thinker with a proactive and results-oriented approach.
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