Digital Marketing Strategist and Communications Lead

1 week ago

Greensboro, United States Syngenta Full time
Job Title: Digital Marketing Strategist and Communications Lead

About the Role:

We are seeking a highly skilled Digital Marketing Strategist and Communications Lead to join our team at Syngenta. As a key member of our Commercial Team, you will be responsible for developing and implementing online strategies that increase awareness of and affinity to our company, its products, services, and offerings.

Key Responsibilities:

  • Coordinate integration and automation between existing digital platforms to create effective communication channels and seamless customer experiences.
  • Deliver, deepen, and defend the positioning of our products and offerings through online channels, complementing while extending campaigns and initiatives beyond traditional communication mediums.
  • Optimize the customer experience through creative, differentiated, and impactful online approaches, enhancing customers' perception of Syngenta as an innovative, collaborative, and trusted partner.
  • Direct and execute the content strategy for digital marketing communications, including web, SEO/SEM, social media, online publications, and display advertising.
  • Use creative and innovative approaches and platforms to maximize customers' online content experiences.
  • Provide leadership and expertise to optimize the digital channel mix and effectiveness within campaigns.
  • Utilize strong analytical acumen to evaluate the end-to-end customer experience with content across multiple digital channels and customer touchpoints.
  • Identify online trends and insights, and optimize spend and performance based on those insights.
  • Evaluate emerging digital content technologies and provide thought leadership and perspective for adoption, where appropriate.

Requirements:

  • A minimum of a Bachelor's degree in Communications, Marketing, Business, or a related field.
  • A minimum of 5 years of marketing experience, with strong demonstrated expertise in digital marketing and a proven track record of building, positioning, and launching brands and initiatives via traditional and online mediums.
  • Experience leading digital marketing in a B2B industry.
  • Experience in deploying digital marketing channels (content marketing, email marketing, social media, SEO/SEM, display advertising, etc.).
  • Must be eligible to work in the United States without sponsorship from Syngenta.

Preferred Requirements:

  • Experience in building and implementing omnichannel campaigns.
  • Experience in identifying target audiences and devising digital campaigns.
  • Excellent creativity skills coupled with a strong customer focus orientation.
  • Knowledge and demonstrated usage of marketing and communication principles.
  • Experience with online testing as well as website analytics and ad serving tools.

What We Offer:

  • A culture that celebrates diversity and inclusion, promotes professional development, and strives for a work-life balance that supports our team members.
  • Full benefit package (medical, dental, and vision) that starts on the first day.
  • 401(k) plan with company match, profit sharing, and retirement savings contribution.
  • Paid vacation, paid holidays, maternity and paternity leave, education assistance, wellness programs, corporate discounts, and other benefits.

Equal Employment Opportunity:

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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